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Under tremendous pressure to continue the iovative performance record forged by Steve Jobs, Tim Cook officially took over as CEO of Apple five years ago, with looming questions about his ability to deliver.As Cook celebrates his fifth aiversary as chief, questions still linger. Let's block ads!...

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.Enlarge ImageNotice the new name? Apple screenshot by Chris Matyszczyk/CNET Do you buy your overpriced scarves at Burberry? Or do you buy them at the Burberry store? Do you insist the best and most tasteless tight pants are at Gucci? Or are they at the Gucci store? This splitting of brand hairs weighs upon me as I confront a new phenomenon: Apple stores are no longer Apple stores. If you go to Apple's retail website, you'll see that you can still "find a store." It's just that they seem no longer to be called "stores." For example, the new store in Union Square, San Francisco is simply Apple Union Sq...

A lot's happened in 40 years. Back in 1976, co-founder Steve Wozniak built Apple's first-ever computer, the Apple I, after showing it off to a ragtag group of geeky misfits. Fast forward to 2016: Apple sold its billionth iPhone. That's an enormous achievement for a company that's become both status symbol and everyday icon. In the four decades since the Apple I, co-founder Steve Job has passed away, Wozniak has moved on to other pursuits, and Apple bumps along with the ups and downs of the consumer tech space it helped to so solidly forge.And to think, all that grew from the seed of this first "Eureka" moment.Enlarge ImageThe black-and-white photo from 1976 shows Steve Jobs (right) with co-f...

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Getty Images/EyeEm Apple may not have given up on TV programming after all.After pausing plans last year for a service that would stream live TV over the inteet, the company is now focusing on creating a digital TV guide that would work on Apple TV boxes, iPhones and iPads, according to a Recode report Thursday. Apple is in talks with TV programmers and other video companies about a service that would tell you what's on where and help you watch it, the site reported. The service would corral information on programs available on video apps such as those offered by HBO, Netflix and ESPN without having to launch each app individually. The movie or TV show of your choice would begin with a singl...

The day has come, Apple made good on its promise and released an improved Apple TV Remote app. It's an entirely different app from the rather old Remote app Apple that has been available for several years now. Effectively, your iPhone is now capable of replacing the Siri Remote that comes with the newest Apple TV.Setup is a breeze After installing the Apple TV Remote and opening it, select the Apple TV you want to coect to the remote. If you don't see a list of Apple TVs, make sure your iPhone is coected to the same Wi-Fi as your Apple TV(s).Enlarge Image...

The updated remote control app for the 2015 Apple TV has arrived.The new app, called Apple TV Remote, is basically a software version of the Apple TV's tiny remote control: There is a large area at the top for gesture controls, making it easy to navigate around the user interface. Siri has a dedicated button allowing users to ask for a specific show or to use voice to search. And the Game Mode makes use of the accelerometer and gyroscope built into Apple mobile devices. And, like the Apple TV's forthcoming software update, it also offers a "dark mode" option.The app was first promised last year soon after the fourth-generation Apple TV box was introduced. Screenshot by Jacob Krol/CNET...

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Apple's long-rumored streaming TV service failed to materialize due to its brash negotiating tactics, according to the The Wall Street Joual.Potential deals between the tech giant and major networks including CBS, Disney and Fox went south because Eddy Cue, Apple's senior vice president of software and services came across as arrogant during negotiations, the newspaper reported Thursday. Many thought the service would have appeared as part of the revamped Apple TV box unveiled last year. Some tidbits from the report:Cue showed up late to negotiations with Time Waer CEO Jeff Bewkes in 2013 wearing jeans, sporting teis shoes without socks and a Hawaiian shirt. The media executives he met with ...

It's been available on other platforms for a while, but the NASA app on Tuesday launched on Apple TV. The free app was already available on iPhone, iPad, Android and Amazon's Fire OS, and has been downloaded 17 million times across all platforms.The move to Apple's media streaming box means that getting those spectacular space vistas on a big screen is even easier.In addition to streaming live and on-demand content from NASA, the app also lets you view photos from the space agency, keep tabs on its ongoing missions and listen to NASA's alteative rock radio station."The NASA app has been a fantastic way for the public to experience the excitement of space exploration from their mobile devices...

If you were waiting for the Apple TV to offer something revolutionary that upsets the TV world as we know it, relax. The latest improvements to the company's set-top box are meaningful, for sure, but amount to more baby steps for Apple aficionados than giant leaps for mankind.At the company's World Wide Developers Conference today, Eddie Cue, head of Apple TV, took the wraps off a bunch of new features and extras coming to the box. Here's the full list, with links to the ones we examine in-depth in other articles.Now more than 6,000 native apps, including 1,300 video chaelsDark Mode with black background for nighttime viewingSingle sign-on for cable authentication appsUpdated Remote iOS app ...

بخوانیدAt the World Wide Developers Conference Apple aounced a bunch of small improvements and additions for the Apple TV box and tvOS software. Here's a peek....

For Apple's iPhone SE, new iPad Pro, small is the new big A more petite iPhone and a new 9.7-inch iPad Pro stretch out Apple's family of products. The goal: to convince you it's time to trade up. SEE ALL THE NEWS Let's block ads!...

بخوانیدThe Apple TV 9.2 includes an array of welcome enhancements including folders and better voice integration....

We still can't stop talking about Tim Cook's iPhone photo, Apple TV gets new updates and Dr. Dre will be in Apple's first original TV series.Subscribe to the Apple Byte PodcastiTunes (MP3) | RSS (MP3)iTunes (HD) | iTunes (SD) | iTunes (HQ)RSS (HD) | RSS (SD) | RSS (HQ) Listen to the Extra...

Could Apple be plaing to use iTunes as a source for original video content? screenshot by Lance Whitney/CNET "Mozart in Cupertino"? "Unbreakable Timmy Cook"? There's no telling what new series we'll be binge-watching if a recent report is on the money and Apple starts chuing out original TV shows. The Cupertino, Califoia-based tech giant has been speaking with TV producers and studios about creating programs that would be offered exclusively to iTunes customers, anonymous sources told business-news site The Street. The shows may also be part of some type of cable TV offering that Tim Cook-led Apple could aounce in September, says the Friday report. The TV landscape has changed dramatically o...

CNET Apple just added your favorite video and audio podcasts to the growing list of what you can watch on Apple TV. It's only been a month since Apple released tvOS 9.1 for its set top box, but the company just pushed another incremental update with version 9.1.1. The big news this round is the addition of a new Podcasts app that automatically pulls existing subscriptions from your iCloud and iTunes accounts to bring your favorite shows to your TV. Of course, if you're just getting into podcasts and want to see what's out there, you can always browse a list of featured shows and top charts, just like you would in the Podcasts app for iOS. tvOS 9.1.1 is really easy to install-- just go into t...