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Mark Zuckerberg is pushing his company to be more than just a place we share cat videos.
James Martin/CNETFacebook and Apple's offices are separated by just 15 miles of highway, a 22 minute drive. But they might as well be worlds apart.
The two company's fortunes are increasingly different, with Apple telling investors Tuesday that iPhone sales growth has stalled, while Facebook Wednesday said ads on mobile devices are booming.
The Menlo Park, Califoia-based company said profits topped $1.5 billion as advertisers flocked to its namesake social network and Instagram, the photo-sharing service it bought four years ago for $1 billion.
David Wehner, Facebook's CFO, said the company experienced its "first truly mobile holiday season."
"Advertisers are no longer asking us whether they should advertise on mobile, they're asking how," he said. "We're answering that question well with Facebook and Instagram."
Mark Zuckerberg, Facebook's CEO, said in a statement that the effect has been dramatic. "Our business is thriving."
Of the $5.6 billion Facebook rings up from ads, those shown on mobile devices represented about 80 percent of its total haul.
More than 90 percent of the 1.59 billion people who access the service at least once a month do so on a mobile device. It's a similar trend with the 1.04 billion daily users, 90 percent of whom use a mobile device to access the service.
In the three months ended December 31, Facebook tallied 79 cents per share in profits, after adjustments for things like stock-based compensation. Sales rose nearly 52 percent to $5.8 billion. Analysts expected profit of 68 cents per share on sales of nearly $5.4 billion.
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