SNL mocks Tidal streaming service as incompetent - CNET

Arcade Fire's frontman Win Butler has admitted that the launch was mismanaged. My colleague Xiomara Blanco worries that Tidal is deeply irrelevant.

"Saturday Night Live" decided to mock Jay Z's brainchild as, well, slightly incompetent.

Here we are at Tidal central. It seems a threadbare affair. There's a confidence that everything is streaming smoothly. It's quickly shown to be overconfidence.

The Britney Spears stream tus to a trickle. Enter Chloe the inte. Astonishingly, she's a very good singer. It helps that she's played by Ariana Grande.

But then the Shakira stream goes down, closely followed by the Rihanna.

Is this the sort of crisis Tidal has to deal with every day?

Thankfully Chloe steps in to impersonate everyone but, well, Ariana Grande. (She's not a big fan.)

When your service becomes the butt of such humor -- even if it's ultimately revealed to be an "Undercover Boss" episode -- you have to worry. Especially after rumors that Samsung would buy the service were denied by the Korean company.