Your Instagram feed will no longer be in chronological order - CNET

Instagram is taking a page from its parent Facebook with plans to display posts by relevance rather than in chronological order.

The service, which lets you share your own photos and videos and view those of other users, currently puts the newest posts up top in your feed. But in a blog posted on Tuesday, Instagram said "your feed will soon be ordered to show the moments we believe you will care about the most."

How will Instagram decide what it thinks you want to see first?

"The order of photos and videos in your feed will be based on the likelihood you'll be interested in the content, your relationship with the person posting and the timeliness of the post," the company said in its blog post. "As we begin, we're focusing on optimizing the order -- all the posts will still be there, just in a different order.

The move puts Instagram in line with its fellow social media heavyweights. Facebook and Twitter already sort feeds based on presumed interest and appeal over straight chronology. It's all part of the constant jockeying for advantage and user loyalty in a world where alteatives are just a click away. In recent months, for instance, Facebook has added features such as live video and new emojis, while Twitter has collated news events into Moments and now also lets users run simple polls.