Apple hopes smaller iPad Pro will get you excited about tablets again - CNET

Diving even deeper into the lucrative world of corporate customers could be one way to give Apple's lagging business a jolt. Injecting the device with more practical smarts, like being able to view two apps at once or allowing it coect to a stylus, was a good way to do that. Because it works with a special stylus, which the company has dubbed the Apple Pencil, it's also meant to appeal to creative types like artists or graphic designers.

Competitors like Google have the same idea. In December, the company released the Pixel C, a hybrid laptop and tablet aimed at business users (C stands for convertible). It comes with a detachable keyboard and is powered by Google's Android mobile software. For the newest version of the software, released to software developers earlier this month, Google allowed a way to use two apps at once, just like the iPad Pro does.

But with this aouncement, it seems like Apple realized something else: Maybe some people just don't want a big-ass screen. (The company also aounced its first smaller sized iPhone in more than two years, the 4-inch iPhone SE.)

The newest feature is a tool called True Tone, which adjusts the color of the display depending on the lighting of the room. The idea is to give the screen a warmer or cooler color tone, just like paper would look in different environments. The tablet also has palm-rejection software, so you can put your hands on the screen if you're drawing.

It's also got a 12-megapixel camera and shoots 4K high-definition video. The tablet is available in silver, gold, space grey and, for the first time for, rose gold.

One group Apple is targeting with the new tablet is Windows users, said Phil Schiller, Apple's senior vice president of worldwide marketing. He claimed there 600 million PCs in use today that are more than five-years-old. For Windows users, "many of them will find it's their ultimate PC replacement," Schiller said.