en apple news
درباره سایت
آخرین مطالب
- So You Want to Talk About Race - Ijeoma Oluo
- How to Be an Antiracist (Unabridged) - Ibram X. Kendi
- White Fragility: Why It's So Hard for White People to Talk About Racism (Unabridged) - Robin DiAngelo
- Hustle Harder, Hustle Smarter - 50 Cent
- Camino Winds (Unabridged) - John Grisham
- The Terminal List (Unabridged) - Jack Carr
- You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life - Jen Sincero
- Good Omens - Neil Gaiman & Terry Pratchett
- Open Book - Jessica Simpson
- A Minute to Midnight - David Baldacci
امکانات وب
The new iPhone SE.
Scott Stein/CNETPeople love Apple's iPhone, but not its hefty price tag.
Looking to address that issue, Apple on Monday unveiled the iPhone SE, a smaller, cheaper smartphone that could endear the iPhone to even more folks.
"This is the most powerful 4-inch phone ever," Greg Joswiak, vice president for product marketing, told a crowd at the company's Cupertino, Califoia, headquarters.
He didn't explain what SE stands for.
The phone, whose existence had been rumored for weeks leading up to Monday's event, will start at $399 for 16 gigabytes of storage, and $499 for 64GB. It's expected to replace the 4-inch iPhone 5S, which was released in 2013 and has been priced at $450 for the 16GB model and $500 for 32GB.
Orders for the new iPhone start on Thursday. It will be available begiing on March 31.
Apple hopes the new 4-inch iPhone will encourage people who haven't upgraded in a while to finally do so, while helping the company lure in customers who don't want a bigger screen.
As more US phone carriers move away from two-year contracts and the subsidies that come with them, the full price of the latest iPhone -- $650 for a base model -- is getting more notice, sending budget-conscious customers searching for options. Yet, while the new iPhone is cheaper, it's priced well above budget smartphones, which can be purchased for half of what the SE costs.
This is the first time Apple will introduce an iPhone on two different occasions in the same year since the debut of the original iPhone in 2007. (An iPhone 7 and its bigger sibling should arrive the fall.) Yet, the new device is coming into a consumer market that's feeling underwhelmed about phones. Phone sales aren't growing as they used to, and market researcher IDC expects worldwide shipments to rise only 5.7 percent this year to 1.5 billion, down from a 28 percent jump just two years ago.
Not even Apple is immune to the slowdown. The company made waves in 2014 when it introduced its 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus, a move that helped it regain its edge against Samsung's Galaxy devices and other jumbo-sized Android phones. But iPhone sales are expected to fall for the first time ever this quarter, and there are still a lot of users who haven't upgraded their devices in years. Nearly 40 percent of iPhone owners around the globe are using an older device with a screen size of 4 inches or less, according to data from trackers like Mixpanel and AppLovin.
Aside from the Apple Watch, the company under CEO Tim Cook hasn't offered up as many iovative, new devices as it did when Steve Jobs was at the helm. Following the company's strategy during the Cook years, Apple is yet again focusing on putting a new size spin on old devices. It did this with the iPad, which now comes in larger and smaller sizes. Cook looks to be doing the same with Apple's phone, too.
With rival phone makers focusing on accessories to liven up their smartphones, Cook now faces pressure to find ways to improve the iPhone, which now accounts for two-thirds of Apple's sales, and keep people interested in upgrading their devices.
It may not matter whether the new iPhone doesn't impress US and Weste European customers, which are mature smartphone markets. Apple's plans for the iPhone SE look to be focused on countries, including India, Turkey and South Africa, where many people still use feature phones and are starting to convert to lower-budget smartphones, said Cathy Boyle, a mobile analyst for eMarketer.
"Apple is thinking always on a worldwide scale," she said ahead of Apple's event. "For Apple to stay competitive, they need to have a broader array of devices."
See all of the news from Apple's March 21 event.
برچسب:
نویسنده: استخدام کار