Apple's small iPhone still a big deal - CNET

Apple is getting bigger by going smaller.

The tech behemoth unveiled its iPhone SE, a new 4-inch version of its popular phone line, during an event Monday at its corporate headquarters in Cupertino, Califoia. The reason for the break from its big-screen iPhone 6 and 6S: Apple sold 30 million 4-inch iPhones last year.

"Some people simply love smaller phones," said Greg Joswiak, Apple's vice president for product marketing. "We found for a lot of these customers, it's their first iPhone. Some people asked us, some people even pleaded with us, please keep the 4-inch products in our lineup."

Big sales of little phones wasn't the only data Apple dished. Here are some other noteworthy numbers to come out of the event:

• Apple has sold more than 200 million iPads with 9.7-inch displays, said Phil Schiller, Apple's vice president of marketing, when introducing a new iPad Pro of the same size.