We still don't have a clue on whether people are giving BlackBerry another a chance.
Things remain a little murky despite the company releasing its fiscal fourth-quarter results on Friday. BlackBerry's first Android-powered phone, the Priv, went on sale in November, but it worked with only a few carriers, such as AT&T in the US. T-Mobile began selling the phone in January, and Verizon added it earlier this month. Sprint still isn't selling it.
Beyond token Idea by CEO John Chen, like things are "quite positive" and "so far, so good," there haven't been many indicators of how well the Priv is selling.
But BlackBerry devotees (those who are left) and Wall Street alike have been keen to see whether the Priv is resonating with consumers. That's because a big part of BlackBerry's future in phones hinges on the success of the Priv, which marked a dramatic move away from ruing the company's own software in favor of Google's widely used Android.
"This quarter or the next could determine if BlackBerry remains a hardware vendor," said Avi Greengart, who covers consumer electronics for Current Analysis.
BlackBerry CEO John Chen has hoped that the Android-powered Priv phone will help keep the brand alive.
Mark Blinch/Reuters/CorbisSo how did the Priv do? BlackBerry offered no help, omitting the number of devices it sold in the quarter. Analysts had expected it to sell 850,000 units, above the 700,000 it sold in the previous quarter.
"Overall, BlackBerry's [fourth-quarter] performance was solid as we made progress on the key elements of our strategy, which are to grow software faster than the mobility software market, achieve device profitability and generate positive free cash flow," CEO John Chen said in a statement, without offering specifics.
A BlackBerry spokeswoman said the company would review its hardware business on a conference call later on Friday.
It's critical that BlackBerry get off to a good start with the Priv because the company has put most of its eggs in the Android basket. Chen said in a January interview that he expects to ship only one, possibly two, new phones, and that they too will run on Google's mobile software.
Moving into the world of Android means BlackBerry now competes against heavy hitters like Samsung's $700 Galaxy S7 and LG's G5 (anywhere from $630 to $690), super phones with top-of-the-line specifications and unique features. The $700 BlackBerry offers essentially the same experience, with a little bit of extra security software on top.
BlackBerry's phone sales continued to be the primary driver of revenue. In total, the company posted a fiscal fourth-quarter loss of $238 million, or 45 cents a share, on revenue of $464 million.
Excluding one-time items, it posted a loss of $18 million, or 3 cents a share. That's below Wall Street's average estimate of a loss of 10 cents a share, although analysts expected revenue of $563 million.
BlackBerry shares fell 7 percent to $7.55 in premarket trading.
برچسب:
نویسنده: استخدام کار