GameStop now a game publisher, too - CNET

Video-game retailer GameStop is diving deeper into publishing games, aouncing Monday the creation of its own publishing label called GameTrust. The new label comes after the retailer earlier this year teamed up with Insomniac, maker of the "Ratchet and Clank" games, to create its next title.

But GameTrust may not be like most publishers. Mark Stanley, a GameStop development executive, told GameSpot that GameTrust won't have any creative control over the games and studios it works with, instead relying on the developer partners for that.

"By allowing developers to fully focus on their craft, GameTrust can focus on all other aspects of bringing a new IP to market," he said.

GameTrust could become a new way for developers to come out with their games. But, more importantly, it could help GameStop find a new way of making money since its main business of selling new and used games and consoles has been struggling to grow, with digital sales becoming a bigger part of its business.