You can't skip Youtube's new six second Bumper ads - CNET

Get ready to wait for your Youtube video to start. Not long, mind you, but starting in May, you'll see new Bumper ads before certain Youtube videos that are unskippable. The ads are aimed at mobile focused users, so they'll probably be most frequent when watching content on your phone or tablet.

The new ads won't replace the old format, instead the company asks advertisers to think of them as a way of complementing the more traditional commercials by catching the viewer's attention. Product manager Zach Lupei said in a blog post to think of them as "little haikus of video ads."

Given that you usually have to wait a few seconds before you can skip an ad anyway, the tangible difference is minimal, but I reserve my right to be aoyed.