In an effort to give artists another way to engage their fans, Spotify has acquired CrowdAlbum, a site that collects photos and videos of performances shared on social networks.
According to a statement from the streaming-media service, the acquisition aims to help artists gain a better understanding of their audiences. CrowdAlbum's team will also assist in building new products for performers around the business of touring.
In fact, Spotify will fold the service into the group responsible for building Spotify Fan Insights, which lets artists explore listening trends on Spotify, and Concerts that's designed to make sure you know when your favorite artists are performing locally.
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