Opera brings built-in ad-blocking tools to mobile and desktop browsers - CNET

Opera is introducing built-in ad-blocking tools to its desktop and mobile browsers, the company aounced Wednesday.

Aounced for developers back in May, ad blocking will now be available to all users of Opera browsers, which serves as an alteative to Google Chrome, Safari and Microsoft Edge.

Increasingly browser builders are moving towards making it easier for their users to enjoy ad-free Inteet use, but the activity remains controversial. Blocking ads speeds up the loading of Web pages, but ads also support free online services from Facebook to Google Search.

Ad blocking won't be tued on by default -- users will have to tu it out in their settings or preferences menu. The benefit of using a native ad blocker rather than downloading a third-party tool is that it makes browsing faster and reduces RAM consumption, according to Opera.