Mountain Dew unveils new sport: Drone hunting - CNET

You get on your fine dirt bike. You release the drone. And it's just like the Brits when they put on their regalia, mount horses, blow their hos and chase foxes. Well, that's illegal there currently, but they still do it.

You might wonder why Mountain Dew is getting involved in something so curious. It's just a backdrop, Ad Age tells me, for its new sponsorship of a drone racing series, organized by DR1 Racing.

This merry wheeze will involve 12 drone pilots facing down "a gauntlet of environmental and man-made obstacles."

We all face down environmental and man-made obstacles every day. In the case of airline pilots, some of these man-made obstacles are called drones.

I fancy, though, that drone racing and, indeed, drone hunting will become standard pursuits in many parts of the world.

It's unclear what happens when you catch the drone. Do you hang it over your mantelpiece, so it can forever be admired by dinner party guests?