Mountain Dew; YouTube screenshot by Chris Matyszczyk/CNET
I'm about to change your weekend plans.
The minute you see this, you're going to be rounding up a few friends, overdosing on sugary drinks and rampaging through woods and fields. All in pursuit of a flying object.
For here is Mountain Dew, the drink that powered a thousand lumberjacks to chop down one more tree, launching a new sport: drone hunting.
The idea is simple.
You get on your fine dirt bike. You release the drone. And it's just like the Brits when they put on their regalia, mount horses, blow their hos and chase foxes. Well, that's illegal there currently, but they still do it.
You might wonder why Mountain Dew is getting involved in something so curious. It's just a backdrop, Ad Age tells me, for its new sponsorship of a drone racing series, organized by DR1 Racing.
This merry wheeze will involve 12 drone pilots facing down "a gauntlet of environmental and man-made obstacles."