PayPal's first Super Bowl insults Ben Franklin - CNET

On Thursday, PayPal released a Super Bowl ad. It's part of what the company calls "its first major brand campaign as an independent company." (PayPal was an eBay subsidiary for a dozen years before its 2014 spinoff.)

The campaign has one simple message: PayPal is new money. Everything else is old money.

I don't know about you, but when I hear the phrase "new money," I think of expensively ill-dressed people who made billions in questionable ways and then installed gold faucets in their bathrooms.

However, PayPal insists in this ad: "New Money Is Not A Dirty Word."

Instead, it apparently represents progress, an always-open mentality and constant self-improvement.

But then there are the insults.

Old money, says the ad, is old men on banknotes. And who cares about Ulysses S. Grant and Benjamin Franklin? What did they ever do for us?