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Razer has had a big few years, widening its reach thanks largely to its Blade line of laptops. In a big move for the company, who primarily sells its products online, it's opening a physical RazerStore outlet in San Francisco, Califoia.
Its first physical RazerStore outside of Asia, the 1,286 square foot, fully enclosed outlet will open on Saturday at the Westfield San Francisco Center.
Razer products will be sold at the store, but its main aim is to get prospective customers to try out the company's line of laptops, keyboards, headsets, mice and other gaming accessories. The outlet will also be home to eSports touaments, free giveaways, game and product launches.
The periphery giant currently has three other RazerStores: One in Bangkok, Thailand, another in Taipei, Taiwan and one in the Philippines' Manila.
Razer has had a busy year, launching three key products in the Blade Stealth, an ultrabook that's its first non-gaming laptop, the impressive 2016 Blade, which is more powerful and $400 cheaper than last year's model, and the Core, a graphics card docking station that plugs into a laptop to give it desktop-level gaming power.
"This is not a traditional retail outlet," a Razer spokesperson said of the new outlet. "We are encouraging fans to come hang out and game in the store. Sell through is not the priority, giving people the true customer experience is the motivation behind these stores."
The company will have all of its products, including web exclusives, on show in the store, as well as items from parters like Microsoft and Lenovo.
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