We buy everything from Amazon, and it wants to keep it that way (The 3:59, Ep. 45) - CNET

Mama Bear? Wickedly Prime? If you're an Amazon Prime member, these brands are soon going to start to make a lot more sense.

Amazon is reportedly about to launch its own private-label business, similar to Costco's Kirkland in-house brand. Because we needed another reason to stay hooked on our Prime accounts.

We also talk about Nintendo getting into the film business, and the late '80s classic that is "The Wizard." Also, we give a shout-out to "The Simpsons" and its experimental live Q&A segment last night.