CEO Bezos: Amazon to open more real-world stores - CNET

Amazon's foray into brick-and-mortar outlets began last year in Seattle and continued this year with a package pick-up center at the University of Pesylvania. That won't be the end of the effort, Chief Executive Jeff Bezos said Tuesday.

"We're definitely going to open additional stores, how many we don't know yet," Bezos said at the company's aual shareholder meeting, according to the Wall Street Joual. But at least initially, the expansion is more experimental, he said: "In these early days it's all about leaing, rather than trying to ea a lot of revenue."

Amazon has said it'll open small pop-up store kiosks in San Francisco and Sacramento, Califoia, and an Amazon Books store in San Diego, but it's not yet clear how widespread the stores will become. The company didn't immediately respond to a request for comment.

Amazon for years tried to avoid state sales taxes that retailers with physical stores had to pay, but the company changed its tune. That means there's no penalty to opening retail stores, where customers can examine products directly and buy them without having to wait for a delivery truck.