Apple reportedly mulled buying Time Waer to boost media offering - CNET

Apple reportedly considered buying major media company Time Waer last year in a bid to enhance its own media offering.

Eddy Cue, an Apple senior vice president, broached the idea with Time Waer's head of corporate strategy, according to the Financial Times, which cited three people briefed on the matter in a report on Thursday.

Time Waer, which owns HBO, CNN and Waer Brothers, was meeting with Apple in order to discuss the inclusion of the media company's TV content in a future Apple video streaming service. Discussions never involved Apple chief executive Tim Cook and reportedly never proceeded beyond the preliminary suggestion.

Apple has been increasingly pushing into media provision over the last year, with the launch of its streaming service Apple Music and curated news.

Apple and Time Waer did not immediately respond to requests for comment.