Facebook is now bringing ads to non-users - CNET

Facebook Inc's customer ads will now live on other apps and websites for anyone who has ever visited Facebook's website. That's right -- even if you're not a Facebook user, you'll probably be looking at Facebook customers' ads.

Facebook currently has over 1.6 billion users, but by expanding its "Audience Network," the company's paying advertisers will get publicity for a much wider audience than that.

This move by Facebook will make ads better for users, according to the company. But it also begs questions of privacy, considering personalized advertising relies on recording users' cookies, and other information-gathering techniques. Facebook representatives were not immediately available for comment.