10 big-game fails that kicked off winning memes (pictures) - CNET

In 1985, the Inteet might not have been accessible to people without computer science doctorates, but those who would help build its most revered icons of mockery held on to the memory of this '80s rap anthem long enough to make it even more famous on the Web.

The Chicago Bears went to Super Bowl XX at the end of their stellar '85-'86 season, when they beat the New England Patriots to take home their first and only Lombardi trophy. Bears wide receiver Willie Gault got the bright idea to do a rap song before the big game to celebrate the team's season and raise money for a good cause. The song not only did that, it also became a certified hit, going platinum and even grabbing a Grammy nomination for best rhythm and blues performance by a group (it lost to Prince's "Kiss").

When the music video found its way to YouTube, parodies starting popping up, like the "Super Broker Shuffle" used to promote the Southe Food Brokerage Corporation. Another send-up starred members of the Chicago Bears Shufflin' Crew, including head coach Mike Ditka, in a new, commercial version on Funny or Die called "The Boost Mobile Shuffle." The Comedy Central sketch-show "Key & Peele," which became a hit due in part to its massive presence on YouTube, even spoofed the one-hit wonder using the ludicrously named players from their "East-West Bowl" series.

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