Now, this is how to use YouTube to create news - CNET

It placed an ad alongside the field at a recent soccer match between England and Portugal.

During the game, a Portuguese player accidentally kicked England star Harry Kane in the head.

This happened right in front of the Licor Beirão ad.

Given that the Euro 2016 European soccer championship began Friday, the company thought it would capitalize on this dramatic piece of action. So it took to YouTube and created a video that's beautifully intelligent.

The company didn't want its liquor brand to be associated with, well, a headache.

So please watch a work of art that is so meticulously wise that you imagine the product must be too.

It takes the form of an apology letter, but it's so much more than that.

Though its govemental processes can sometimes resemble a 3-card trick with 17 cards, Portugal has a long history of entrepreneurship -- and excellence in food and drink.

On a recent visit, I experienced the astonishingly soulful creativity of 26-year-old Marco Silva at Lisbon's Raizes restaurant. (Sample: One night Silva announced that we'd be drinking only wine made by Portugal's finest women winemakers.)

At the Ervideira winery, I tasted not only invisible wine, but also wine that had been aged at the bottom of a lake.