Snapchat's set to start sneaking ads into your stories - CNET

It might make you feel like vomiting (a rainbow), but seeing more advertisements in between your snaps on the immensely popular messaging app Snapchat was basically an inevitability. Now, Snapchat's making it official with "Snapchat Partners," a venture aimed at expanding advertising opportunities in the app.

The focus for now are Snapchat's auto-advance stories, which let you quickly cycle through the snaps your friends have posted as part of their stories. In the coming weeks, you can expect to start seeing "Snap Ads Between Stories," which are precisely what they sound like. Snapchat says the goal is to avoid bombarding users with dozens of ads by taking a measured, conservative approach, and by making the quality of the ads a top priority.

Snapchat's popularity is no secret, and its business ambitions shouldn't come as a surprise. Inteal figures leaked to TechCrunch estimate yearly revenue as high as $1 billion within the next few years.