Twitter introduces emoji-targeted advertising, eggplant industry rejoices - CNET

Hamburger, hamburger, taco, praise hands? Yes, we know you're hungry by the emojis you tweet out, and now advertisers will too.

Twitter has unveiled a new feature allowing advertisers to target specific users with splashy ads, all based on the emojis they tweet out with their daily musings.

With more than 110 billion emojis tweeted out since 2014, this could be a massive cash cow for advertisers. Twitter says marketers will be able to use emoji activity to determine a person's mood and then "coect" with them, in tu driving "deep engagement and better performance for brands." And here you were thinking Twitter was all about hashtags and flame wars.

Twitter used food emojis as an example, but we're expecting to see a massive boost for the flamenco dancing, hair cut and surgical mask industry.

Just don't start complaining when you get targeted ads from the eggplant store.