Samsung's new oeuvre is called "Captured on Galaxy S7." Might this remind anyone of the award-winning Apple campaign entitled "Shot on iPhone"?
The Samsung campaign doesn't appear to claim that its ad was shot by real people, as the Apple campaign does.
Indeed, it's there to highlight the 4K Ultra HD Video enjoyed by its latest phones. The images are pretty and, oddly, not wobbly in the slightest.
And, frankly, how else is Samsung supposed to show off its fine video capabilities, you might say. (I can think of a couple of ways.)
Perhaps it's just the tagline that hurts. "Captured on Galaxy S7" does enjoy an excessive echo of "shot on iPhone."
It could be meant as a dig, of course.
Neither Samsung nor Apple responded to a request for comment.
The controversy over who copies whom has been long and tortured. It's made it to courts as well as to hearts.
The truth, of course, is that the copying just might have drifted both ways on occasion. Just as Apple has pursued Samsung for copying on many fronts, the iPhone maker did suddenly have the brainwave of big-screen phones rather later than its main competitor.
This new Samsung ad, while pretty in itself, isn't entirely involving. It feels far too manicured to be inspiring. It feels like a lot of stock footage slapped together.
Perhaps the hearts of those who made it weren't quite in it. Perhaps they felt as if they'd seen the idea somewhere before.
en apple news...
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