Amazon said to be plan another brand blitz for Dash buttons - CNET

Amazon is reportedly trying to attract more consumers to its Dash push-button ordering devices by beefing up the brands offering goods for sale through the gadgets.

The inteet retail giant is expected to announce this week the addition of dozens of new brands for Dash buttons, according to a Wall Street Joual report Sunday that cites documents and people familiar with the matter. It wasn't immediately clear which brands might be added to the lineup of Dash buttons, which are small, Inteet-connected buttons that people can click to purchase household goods like paper towels or detergent through Amazon.

The new batch of brands comes roughly two months after Amazon unleashed dozens more of them to mark the first anniversary of the tiny widgets in April, tripling the current lineup to surpass 100 different buttons. Because the Dash button was introduced just before April 1, 2015, some reporters wondered if the concept was a joke.

Despite the reinforcements, consumer response to the tiny devices has been tepid, according to one market researcher. In a study released in march, Slice Intelligence found that less than 50 percent of people who bought the buttons actually placed an order with them.