Tim Cook's blurry Super Bowl photo deleted after mockery - CNET

Of course, it wasn't a good look posting something so imperfect at the same as your company is running a campaign featuring the astounding photos you can take with an iPhone 6S.

After Monday saw more amusement at Cook's expense on Twitter -- a suggestion that he should finally sell his old Nokia phone, for example -- the shot was removed on Tuesday.

It's unclear whether Cook chose to remove it himself or whether Apple's PR people might have lent a finger. Apple didn't immediately respond to a request for comment.

Some might find it remarkable that Cook didn't instantly see the potential ramifications of posting something so blessedly amateurish.

Perhaps the need to say "I was there" that inflicts so many humans got to him for once too.

He did post another, slightly more in-focus shot of the celebrations. This still remains and has enjoyed much comment too. Some are complimentary.

It's a pity that Cook and/or Apple have bowed to a touch of ridicule. Sometimes, it's worth to laugh along and offer your own quip to reveal a touch of your humanity.

There again, most companies are extremely self-conscious about their image, few more so than Apple.