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Imagine what it's like to be drunk in VR.
Sarah Tew/CNETVirtual reality promises to show you many wondrous things. Put on a pair of VR goggles and you can feel transported to an alien planet or an undersea volcano or a futuristic shootout between cops and robbers.
Diageo, the company behind Johie Walker, Bulleit, Smioff, Guiess and many other popular alcoholic drinks, said it's begun work on a VR experience that shows you how dangerous it is to drive while drunk.
"Virtual reality technology provides a powerful new opportunity to emphasize the importance of celebrating responsibly," said James Thompson, Chief Marketing and Iovation Officer, Diageo North America, in a statement, adding that this effort is still in its developmental phases.
Diageo did not say how much it's spending on the effort, how many employees will be focused on it or when it will be released.
"Enabling people to experience what it's like to be the passenger in a car being driven by a drunk driver may resonate more with participants than disturbing statistics and crash photos," Thompson added.
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