A few insights on Amazon's Prime Day, from the guy running it (Q&A) - CNET

Here's our Q&A with Greeley:

Q: What can customers expect from Prime Day this year?
Greeley: Our objective is for people to find a fantastic deal on something they want and something they need, and everything in-between. It literally is tens of thousands of deals. Our objective is to make these all the lowest prices we've had this year or the lowest prices we've ever had.

A deal may look weird to one person but be absolutely wonderful to someone else. We try to embrace that at Amazon with our massive collection. I think that's some of the fun of this event.

Last year, some customers complained on social media about low inventories, odd or unappealing sales and a hard-to-navigate Prime Day page. Did you think these claims were fair?
Greeley: Social media's a great place to be funny. What we saw was how customers were responding. We saw people buying lots and lot of items. So, it's almost amusing to have someone making a quip on social to say this is something odd or unusual or why would I want this, and then see them selling out. It just shows you the diversity of interests of our customer base.

Admittedly, last year the shopping experience -- it was a little harder to find some of the deals, and we really worked hard this year to help with that.

Last year we said, Well, let's just make sure we have as many deals as Black Friday, or more deals than Black Friday. But we certainly didn't expect it to resonate so well that we ended up having more total sales than Black Friday, just from doing an event targeted at the segment of Prime members. So that was obviously very exciting to us, but it gave us a leaing that, Boy, we can lean into all the deals with much deeper inventory. But -- let's be clear -- there will still be items that will sell out.