Social media's inescapable presence at the RNC

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Social media's inescapable presence at the RNC - CNET

Four years ago, Facebook and Twitter shared the same small space on Radio Row at the Republican and Democratic national conventions. Both social networks were growing, but not quite mainstream.

Not anymore. Social networks -- including Snapchat, Instagram, Medium, and YouTube -- have a ubiquitous presence that rivals traditional media this week at the RNC in Cleveland.

Social media giant Facebook built a two-story structure dubbed "Facebook Central," outside of the Quicken Loans Arena, site of the Republican National Convention in Cleveland.
Terry Collins/CNET

Radio Row is now called Media Row. Walk up to the entrance of the Quicken Loans Arena and there's Facebook Central, a two-story snazzy pavilion, complete with a Oculus Rift VR room and data touch screens to see which candidates are being discussed the most. There's also a studio where nearly two-dozen media organizations, including CNN and Fox, are airing live broadcasts that also appear on its new, immensely popular Facebook Live.

Go around the coer and there's #TwitterCaucusRoom at Media Row. Twitter's main space features multiple screens showing the latest GOP-related tweets, data and who's trending. Next to it is the "Blue Room," a boutique-style see-through studio with plush chairs where media can conduct interviews with politicians and celebrities and air them on its Periscope live streaming service. It's the most digital Republican National Convention ever.

Social media is again redefining how we get our news.

That was never more apparent than when a joualist revealed on Twitter late Monday that Melania Trump, during her well-received RNC speech, had lifted parts of First Lady Michelle Obama's speech from the 2008 Democratic convention. Sure enough, the backlash led to a uber-trending hashtag, #FamousMelaniaTrumpQuotes as the scandal dominated the news cycle the next day.

Adam Sharp, Twitter's head of news, govement and elections, shows the social network's top trends following the opening night of the Republican National Convention.
Terry Collins/CNET

"Here we saw, despite the very scripted prime-time mark of these conventions, a story that broke and developed on Twitter oveight and by the next moing was setting the agenda for Day 2 of the convention," said Adam Sharp, Twitter's head of news, govement and elections. During speeches at the RNC each night, Twitter said it's been averaging more than a million tweets.

While Twitter and Facebook have deals to live stream the convention through CBS and ABC respectively, Monday showed that the major networks no longer hold as much power in terms of broadcasting big events, said C.C. Chapman, a Boston-based podcaster and social media expert. He thinks either Facebook or Twitter are in the position to have their own networks by the 2020 conventions.

"By the next election for sure they will be, if they make the right decisions," Chapman said. "Social media is the network for us in the know. In the future, it will be for many."

During the RNC, more than 15 million people have discussed the RNC on Facebook, resulting in some 40 million Idea, according to Joel Kaplan, the company's vice president for public policy. Though it's unclear what type of broadcast network Facebook will become, Kaplan expects immersive platforms like live video and VR to reach massive audiences.

"We want people to come to Facebook to create their own content," he said. "We just want to provide the space, the opportunity and the technology for politicians and media to broadcast live. That's where we feel we can make the most impact."

We'll report back in four years.

Social media's inescapable presence at the RNC - CNET

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Social media's inescapable presence at the RNC - CNET

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