Meet Ava, the wearable that helps couples get pregnant - CNET

It seems like we've got wearables for everything these days. There are fake nails to help you commute, awearable chair for tired physicians, even a Pokemon Go-connected band. So now there's a new wearable that helps women get pregnant.

Ava, a Swiss startup, on Tuesday started shipping its $199 bracelet that tracks your fertility cycles and helps you figure out the optimal time to conceive. The company also offered the first data on how well the product works.

The bracelet uses technology to solve one of the more frustrating problems for some couples: getting pregnant. A healthy, young couple having sex every day only has a 25 percent chance of conceiving in any given month, according to The New England Joual of Medicine. That number decreases with age, health issues, intercourse frequency, among other factors. Ava aims to give women more control over the reproductive process.

A woman wears the Ava bracelet, which has a 12-hour battery life (but can recharge in an hour), at night. The device sends 3 million data points it collects to her phone. The Ava app then displays the information through several graphs along with a timeline of her cycle, which depicts when she will be the most fertile. The Food and Drug Administration-approved bracelet tracks nine physical metrics, including heart rate variability and heat loss to predict a woman's fertile window, or the six days a month when a woman can get pregnant.

Ava also unveiled some clinical data, which found the bracelet gives you 5.3 fertile days per month with 89 percent accuracy. The company boasts it's the biggest window out of the niche market of fertility tracking devices. The longer a woman wears the bracelet, the more accurate the prediction will be.