Tech news veteran Josh Topolsky wants to show you his Outline - CNET

After being the editor-in-chief of Engadget, co-founding The Verge, and serving as the editor of Bloomberg Digital, Josh Topolsky is prepping a new media brand, according to the Wall Street Joual.

The new website is called The Outline, and has reportedly raised $5 million in funding with a plan to launch in the fall of 2016. Topolsky told the Wall Street Joual that his plan is to focus on bringing readers directly to the website, rather than relying on social media to drive traffic. Moving beyond just technology, The Outline will focus on politics, business, culture as well as technology.

At the moment, if you visit the website for the Outline, there's a simple email notification signup and links to social media accounts. If you sign up for the site's mailing list, the on-screen response is "The Illuminati has been notified."

The Outline editor-in-chief and CEO Josh Topolsky did not immediately respond to a request for comment.