The iPhone is struggling in India - CNET

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Despite a big effort in the last year to gain more ground in India, new sales figures indicate Apple's strategy isn't working in the world's second most populous country.

The Cupertino, Califoia-based giant sold around 35 percent fewer iPhones in India in the second quarter of 2016 than it had during the same period last year, according to Strategy Analytics. The numbers are low despite the launch of the cheaper iPhone SE in the country earlier this year.

The marketing research firm says Apple sold only 800,000 units in April, May and June. It sold 1.2 million units in the same months of 2015.

While the iPhone maker struggles to move inventory in India, Strategy Analytics says Android is on pace to capture the entire market. Google's rival mobile operating system accounted for 97 percent of the smartphone market in India during the second quarter of 2016, up from 90 percent during the same period last year.