Apple Store app now touts products based on your buying history - CNET

Apple now has a new tactic to try to get you to open your wallet.

Updated on Thursday, the Apple Store app will now recommend and help you shop for products that work with the Apple devices you already own. So if you purchase an iPad, the app may propose buying a Smart Cover to accompany it. Or if you pick up an iPhone, Apple may suggest a dock to sync and charge the device. For me, the app pointed to a case for my iPhone 6.

You see your recommended products as you scroll down the app's Discover screen.

The new feature was leaked in late July by Bloomberg.

A feature that analyzes your purchase history may strike some people as an intrusion into their private buying habits. Apple has typically depicted itself as a defender of user privacy. But the company is still a retailer, facing competition from the likes of Google and Amazon, both of which tap into data collection to try to decipher the wants and needs of their users.