Vive VR app store Viveport available in fall - CNET

An app store for the Vive virtual-reality headset is on the horizon.

On Friday mobile company HTC, maker of the Vive, unveiled Viveport, its online store for all things virtual reality.

The new portal underscores the tech community's growing interest in virtual reality. A beta version of Viveport will be available for developers to tinker with "soon," according to HTC, but the store won't be available to customers until fall. When the store arrives, users will be able to create and shop for content, as well as sign up for subscription services. HTC will also update the Vive headset to let you watch movies in VR and decorate the home screen (to spruce up the empty white space you see now).

"It has been hard for some creators of educational content to surface in the app stores and be promoted, because a lot of it is around gaming," Rikard Steiber, senior vice president of virtual reality at HTC, said. "We want virtual reality to be something a lot more mass market."