eBay tries to ease the pain of remembering your password - CNET

eBay has introduced a couple of features to make it simpler and quicker to log in to your account.

Dubbed "One Time Password," this feature sends you a code via text message, eBay said on Monday. After you log in using that code, you stay logged in. Available both for PCs and mobile devices, the feature takes away the need for you to remember your eBay password.

Passwords have become a frustrating fact of life for logging into websites and mobile apps. Complex passwords are difficult to create and recall, while simple ones are far from fail-safe. That's why many websites now offer an authentication method that texts you a confirmation code as a backup to your regular password.

Next on the list is support for Apple's Touch ID fingerprint sensor. Instead of trying to remember their eBay password, Apple iPhone and iPad owners with Touch ID can simply press the Home button to log into their account on their mobile device.

"One Time Password and Touch ID Authentication eliminate the need to remember your password when you want access to the eBay Marketplace," Dave Comer, senior director for Identity and Member Communication Product Management at eBay, said in a release. "We all use so many applications that require passwords and login information that it is impossible for users to remember them all. We want to eliminate the friction entirely."