Sonos charts its post-Echo strategy on August 30 - CNET

Sonos will share its vision of "the future of sound" at a media event on August 30 in New York.

While no new hardware is expected, the event will likely outline additional functionality for the company's existing line of wireless audio products -- including the Play:5, which was introduced in 2015.

In a March blogpost, CEO John MacFarlane said the company would be making some changes to its strategy which lead to job losses. "As we look to the future there are two big areas that we're leaning into: paid streaming services, and voice control," MacFarlane said at the time.

In particular, MacFarlane praised the efforts of Amazon in popularizing voice control in American homes.

"Alexa/Echo is the first product to really showcase the power of voice control in the home. Its popularity with consumers will accelerate innovation across the entire industry" MacFarlane wrote.