Facebook's ads have been defeated (again) by Adblock Plus work-around (update) - CNET

"We're disappointed that ad-blocking companies are punishing people on Facebook, as these new attempts don't just block ads but also posts from friends and Pages," reads Facebook's statement.

Adblock Plus Communications Manager Ben Williams wouldn't comment on whether the new filters are blocking other forms of Facebook content, but he claims it would be Facebook's fault if that's true.

"If they are classifying ads as normal content it would appear they have an issue on their end," Williams wrote by email.

Either way, it sounds like Facebook plans to keep on fighting to make its advertising partners happy. The rest of the company's statement reads: "This isn't a good experience for people and we plan to address the issue. Ad blockers are a blunt instrument, which is why we've instead focused on building tools like ad preferences to put control in people's hands."

In the blog post, Williams writes that a game of cat and mouse between ad providers and ad-blocking companies is nothing new. If Facebook "re-circumvents" ad blockers again, he believes the ad-blocking community will step up with yet another filter.

Update, August 12: In the 24 hours since this story was published, Facebook and AdBlock Plus have each defeated one another's workarounds two times. In a new blog post today, Adblock Plus' Williams calls out Facebook for trampling "the will of the people" to further its business agenda.