SF woman outhustles others to win #PitchLeBron online contest - CNET

Cleveland Hustles also aims to revitalize some of America's most hardscrabble neighborhoods, a spirit that was clearly evident in James' Tuesday Facebook post.

"HUGE s/o to CLE Hustles #PitchLeBron winner Yolanda Jones & YCAT Control!! Loved watching the video," James said. "Keep going Yolanda, keep changing lives... your passion is inspiring. #YoHustles#GameRecognizeGame#StriveForG."

There were also tweets about it:

Jones started her business with $200 in 2010, a few months after her son was killed in a shooting. Her goal: Provide job opportunities to young people with troubled lives.

Since then, YCAT has grown to about 16 employees who receive basic construction training and some funding for their union membership. The company is currently on four major SF construction sites, including those of two hospitals. It hopes to double staffing, as it will oversee construction traffic for a major sewer renovation in the city later this year.

Jones told Bough and Bain that her financial success was less important to her than providing opportunity to people who need a chance.

"An endorsement from LeBron James will help me get the word out to those fresh out of prison, those mothers who don't want their sons and daughters in juvenile (detention)," she told the two executives. "What I do is I reach into the community, not out. I help show them a way that they can live a productive life."