If you pre-ordered your 4K Blu-ray disks at Amazon you might want to look away now: electronics retailer Best Buy has started selling disks two weeks before the official date.
CNET spotted titles including "Chappie", "Fantastic Four" and Academy Award hopeful "The Martian" at the 14th St Manhattan outlet of Best Buy today. Meanwhile online retailer Amazon lists the titles as being available from March 1 2016.
Interestingly the 4K Blu-ray's marked price of $27.99 is lower than the 1080p Blu-ray at $29.99 but also includes the 1080p version.
4K Ultra HD Blu-ray is the newest, and possibly last, physical disk standard and offers a much higher resolution than HD (3840 x 2160 pixels) in addition to better contrast via HDR and enhanced colors.
The first player to support 4K Blu-ray is Samsung's $399 UBD-K8500 which also slipped into retail weeks before its official launch.
Best Buy did not respond immediately to a request for comment.
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