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LG is taking a break from Google's Nexus phone program.
There are no plans to build a successor to Google's Nexus 5 or Nexus 5X phones, according to a spokesman for the Korean electronics conglomerate.
"LG needs to focus on its own brand," he said at the Mobile World Congress trade show in Barcelona on Friday.
The decision comes as LG puts its resources behind promoting the G5, a modular phone that launched at a splashy event on Sunday. Coming just hours before the Samsung event, LG hopes to position its G5 as a premium device and legitimate alteative to the Galaxy S7 phone.
The Nexus 5X was one of two Nexus phones Google released last year.
CNETThe move also illustrates the pros and cons of building a Nexus phone. While partnering with Google offers the cachet of building a flagship device with the latest version of Android, the search giant tends to overshadow any handset maker it works with.
While the affordable Nexus 5 was a hit with hardcore Android fans, it's unclear how the Nexus 5X performed, especially since it came out at the same time as the more expensive -- and bigger -- Nexus 6P phone from Huawei. A spokesman declined to comment on how well it did.
Google couldn't be reached for comment.
LG is "totally happy" with its relationship and work on the Nexus phones, but the project requires a lot of resources which could be better put in its own phones, he said.
A "canceled" smartwatch retus
Key to LG's relationship with Google is its continued support of the Android Wear software for wearable technology. The company plans to bring back the LG Watch Urbane LTE 2nd Edition in the second, the spokesman said.
The company pulled the watch less than a week after it went on sale in November due to issues with the display.
In addition, LG will release a second smartwatch in the second half, although he wouldn't provide details.
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While LG experimented with using the WebOS software, which it acquired from H-P to use in its televisions, on its smartwatches, that has been "put on the backbuer." The company will focus on Android Wear, standing in contrast to Samsung, which uses both Android Wear and its own Tizen software.
Don't expect LG to get too crazy with the design of the watches. The company has found that consumers are gravitating toward a more traditional look.
While few wearable gadgets have emerged over the past few months, there are some hints of demand. Sales of smartwatches outpaced Swiss watches in the fourth quarter, according to research firm Strategy Analytics.
Curved screen passé?
Remember the G Flex line? LG seemed to push the curved display trend with the G Flex line, introducing two phones over the span of two years.
This year, however, LG opted to skip introducing a new G Flex phone, instead focusing on its G5 and a V-family phone later this year.
The G Flex 2 was considered a commercial success, the spokesman said, but the company wasn't going to force an addition each year.
"Curved displays are not going away," he said.
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