Zuckerberg claims more Facebook sharing leads to world peace - CNET

"Facebook's mission, and what we really focus on giving everyone, is the power to share all of the things that they care about, what they're thinking about, what they're experiencing on a day-to-day basis," he said. "And the idea is that if everyone has the power to share those things, then that makes the world more understanding."

As I look around the world, I'm not sure I find people terribly understanding at all.

Loathing seems to be even more dominant than fear -- or perhaps the latter merely stems from the former. Sides are being drawn all over the world with such rigid certainty that soon there will be thousands of very high walls that need building.

Yet everyone's on Facebook, so shouldn't they have shown a little more careful thought about, and understanding toward, others by now?

Why hasn't this happened?

Or might it be that this is merely a difficult phase we're going through? We need to share more and more things on Facebook to reach the point at which we all say, "Ah, my fellow human of different faith, color or political persuasion, now I fully understand you."

Evidence for my doubt exists at Facebook itself. The very same day Zuckerberg was speaking, he was forced to send a memo to his own staff ordering them to stop defacing "Black Lives Matter" messages on the company's legendary walls. That's not a great advertisement for understanding.

Zuckerberg has been insisting Facebook has vast societal benefits for quite some time.

During Facebook's IPO in 2012, he spoke of Facebook's "social mission." He said that the social network gives people the power to share and thereby "transform many of our core institutions and industries." He claimed that giving people the power to share made the world "more transparent."

The more Facebook steps into geopolitical areas, the more its utterances seem at the very least facile and at the most depressingly and obviously self-serving.

India had very good reasons not to accept Facebook's Free Basics service, which promised to give Indians Inteet access, while at the same time controlling what sites came with that access.

And only last month the company's COO, Sheryl Sandberg, suggested that Facebook "likes" are a good way to combat ISIS.

Oh.

Thanks to Facebook, we may see more and hear more from other people -- though how much we bother looking and listening is another matter.

What's more disturbing to some is that Facebook's algorithm determines the very things we do or don't see and hear.