Samsung to open VR movie studio in New York: 'We love stories' - CNET

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Lights, camera, Samsung! The company behind the Gear VR virtual-reality helmet is opening a New York studio to produce new immersive experiences.

Samsung announced the news here at the Sundance film festival in Park City, Utah, where virtual reality is emerging as a prominent theme.

The Korean company isn't saying any more about the new VR production studio at this stage. Marc Mathieu, chief marketing officer of Samsung USA, said only that the studio would be located in an existing Samsung office already inhabited by a marketing team. As new VR experiences are produced in the studio, the marketing team will presumably be ideally placed to tell the world about them.

Samsung also announced a year-long partnership with the Sundance Institute, the organisation behind the film festival. The partnership is designed to nurture filmmaking and creative talent.