McDonald's Happy Meal box folds into a VR headset for kids - CNET

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Back in my day, McDonald's fast-food Happy Meals came with little plastic toys like chicken McNuggets dressed as cowboys or Garfield the cartoon cat on a skateboard. And we were grateful.

Kids these days are about to get a whole new dimension of reality with their Happy Meals.

McDonald's Sweden is kicking off a campaign with Happy Meal boxes that transform into virtual-reality headsets. It released a promotional video Monday demonstrating how to unfold the bright-red box to create a cardboard VR headset that holds your smartphone. It's called "Happy Goggles."

"It's our mission to ensure that the World's most famous box will continue to be magical and relevant to families for another 30 years," McDonald's said. "The Happy Meal simply must move with the times." The Happy Meal debuted in the US in the late 1970s, but is currently celebrating its 30th birthday in Sweden.