Google's Hands Free is hoping to make some change at the register.
Visual Mozart/ImageZoo/Corbis
Pay with your voice.
Google on Wednesday released to the public a new app called Hands Free, which lets people pay for items in stores by simply telling the cashier, "I'll pay with Google." But don't tell just any local store owner that this one's on Google then walk out with a Snickers bar. The app, available for Android and Apple phones, is only being piloted in a few locations in the San Francisco area, including some McDonald's and Papa John's restaurants.
Hands Free is just one of many experiments that payments and tech companies are trying out to find ways of getting people to pay for their stuff in new -- and, hopefully, easier -- ways. While magnetic-stripe cards have been the only significant alteative to paying with cash or check over the last 40 years, there are now all kinds of new ways to pay with your phone, watch, refrigerator or car.
Consumers, though, seem to be slow to adopt these new methods, partly because they are happy paying with plastic. But, if an app like Hands Free can save them time and remove the hassle of even having to pull out their wallets or dig through their purses, it could have a chance at gaining supporters.
The idea of paying with your voice isn't new. Hands Free comes after payments company Square attempted a similar app, called Square Wallet, back in 2011 and discontinued it in 2014. A problem with Square Wallet, which allowed a customer to pay by just saying his name to the cashier, was that few retailers joined into the program. That cut down on the app's usefulness to consumers.
Hands Free, which is separate from Google's Android Pay mobile payments app, works by tracking your location using Wi-Fi and other sensors in your smartphone to detect whether you're near a participating store. When paying at a store, you can simply say, "I'll pay with Google," and the cashier confirms your identity by using your initials and the photo you've loaded onto the Hands Free app.
At some stores, Google is also experimenting with an in-store camera to verify your identity automatically based on your Hands Free profile picture. Google said images and data from these cameras are deleted immediately and can't be accessed by the stores.
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