Microsoft strikes at Apple's art - CNET

It wants you to use a Surface Book.

In a new ad, wildlife photographer Tim Flachinsists the Surface Book gives him better resolution. He gushes over the detail of a slobbering tiger's saliva.

He uses the Surface Book's pen directly on an image. And it all builds up to one killer line: "I can't do that on my Mac."

Perhaps he could try the iPad Pro?

No, that's a silly thing to say. The iPad Pro is just Apple's way of catching up to the Surface, isn't it?

The message here is that you can do more with the Surface Book than you can with a Mac.

The ad follows another set of ads that subtly implied Windows 10 computers did more than Macs too.

When I say "subtly," I mean that one of the protagonists kept offering dialogue about what she couldn't do on a Mac. Sample: "I don't have a touchscreen on my Mac."

Microsoft clearly intends to reverse the idea that creative people should only use Macs.